Data report · updated daily, last update 11 October 2026
UK Gift Price Tracker: October 2026
What gifts cost across 45 UK shops, who's cheapest, and what people are recommending, from 888 gift products DealComparer tracks every day.
Key findings
- Food & drink is the most affordable gift category we track (typical lowest price £37); jewellery & watches the priciest (£299).
- PCHUB.UK had the lowest price on 36% of the 110 gifts sold by two or more shops.
- On Reddit's gift threads, book, gift card / voucher, personalised gift were the most recommended gifts over the last 30 days.
- We count 243 Secret Santa ideas under £25, 59 of them £10 or less.
What gifts cost, by category
Typical (median) lowest price per gift product, categories with 20+ gift products. Live UK retailer prices seen in the last 3 days; Amazon excluded because its prices can't be shown.
| Category | Gift products | Typical lowest price | £50 or less |
|---|---|---|---|
| Jewellery & watches | 400 | £299 | 1% |
| Food & drink | 113 | £37 | 62% |
| Phones & audio | 98 | £109 | 38% |
| Gaming | 98 | £75.85 | 35% |
| Sports & outdoors | 72 | £299 | 10% |
| Home & living | 68 | £55 | 46% |
Which shop is cheapest most often?
Among the 110 gift products sold by two or more UK shops we compare: who had the lowest price.
- 1PCHUB.UK40 gifts (36%)
- 2Goldsmiths16 gifts (15%)
- 3UK Office Direct11 gifts (10%)
- 4The Jewel Hut11 gifts (10%)
- 5WATCH & WATCH11 gifts (10%)
- 6Hughes4 gifts (4%)
Are gift prices going up or down?
Not enough history yet to say honestly. We publish this once at least 100 gift prices have a week of daily readings; 0 do so far. Our nightly price checks are building it, so expect it in the next edition.
What people are recommending
Gift types mentioned in public Reddit gift threads (r/GiftIdeas, r/AskUK, r/CasualUK and others) in the last 30 days. Each comment counts once per gift.
- 1Book907
- 2Gift card / voucher831
- 3Personalised gift661
- 4Snacks / sweets627
- 5Blanket / throw503
- 6Coffee463
- 7Flowers349
- 8Socks339
- 9Gin / wine / beer333
- 10Jewellery303
Rising this week
- Snacks / sweets: 188 mentions, up from 127
- Chocolate: 88 mentions, up from 49
- Gaming: 40 mentions, up from 19
- Water bottle / tumbler: 60 mentions, up from 40
- Wallet / card holder: 40 mentions, up from 23
How this report works
Prices come from UK retailers' product feeds, checked every morning. A "gift product" is one our gift finder tags by its own details (what it is, who it's for, the occasion). Amazon is left out of the price figures because its prices can't be displayed here.
Reddit figures are automatic counts from public posts, not editorial picks. The live edition updates daily; each month's final edition is kept unchanged at its own address so it can be cited. Data: JSON.
Editions: October 2026
Quote it: "UK Gift Price Tracker: October 2026, DealComparer, 11 October 2026", linking to https://dealcomparer.com/reports/gift-prices.