Live data · updated 17 October at 18:15
Same product, different price
Does it matter where you buy? Today we compared 5,929 identical products (matched by barcode) sold by two or more UK shops. The typical gap between the cheapest and the dearest shop is £7.25 (12%), and 3,207 products differ by £5 and 5% or more.
Typical gap by category
- Jewellery & Watches£18.05 (13%) · 54 products
- Home Appliances£9.99 (12%) · 179 products
- Office & Stationery£9.48 (21%) · 589 products
- Computing£7.71 (11%) · 2787 products
- TVs & Home Cinema£7.63 (6%) · 436 products
- Tools & DIY£6.93 (20%) · 297 products
- Smart Home, TV & Audio£5.96 (14%) · 1068 products
- Cameras & Photography£5.54 (10%) · 306 products
- Gaming£4.60 (16%) · 132 products
- Accessories & Bags£3 (8%) · 31 products
Biggest price gaps today
DellDELL Pro QC24251 Intel Core Ultra 5 235T 61 cm (24") 1920 x 1080 pixels All-in-One PC 16 GB DDR5-SDRAM 512 GB SSD Windows 11 Pro Wi-Fi 6E (802.11ax) Black£1,237.72 at GamingKit vs £2,970 at Rapid Online
£1,732.28 gap (58%) · 4 shops
LGLG 100QNED86A6.AEK TV 2.54 m (100") 4K Ultra HD Smart TV Wi-Fi Metallic£2,190.38 at GamingKit vs £3,718.99 at Back to the Office
£1,528.61 gap (41%) · 3 shops
HisenseHisense 100U7STUK PRO TV 2.54 m (100") 4K Ultra HD Smart TV Wi-Fi£2,026.09 at GamingKit vs £3,299 at Hughes
£1,272.91 gap (39%) · 3 shops
RexelRexel Shredder Optimum AutoFeed+ 750X£1,623.50 at GamingKit vs £2,834.99 at Back to the Office
£1,211.49 gap (43%) · 5 shops
SonySony BRAVIA 8 II FWD-65XR8M2 165.1 cm (65") 4K Ultra HD Smart TV Wi-Fi Black£2,228.11 at GamingKit vs £3,341.99 at Back to the Office
£1,113.88 gap (33%) · 3 shops
HPHP DesignJet T630 36-in DesignJet Printer 5HB11DB19 HP5HB11DB19£1,859 at GamingKit vs £2,865.49 at UK Office Direct
£1,006.49 gap (35%) · 5 shops
HPHP DesignJet T650 36-in DesignJet Printer 5HB10DB19 HP5HB10DB19£2,353.99 at Back to the Office vs £3,289.16 at UK Office Direct
£935.17 gap (28%) · 3 shops
HPHP DesignJet T650 24-in DesignJet Printer 5HB08DB19 HP5HB08DB19£1,136.23 at GamingKit vs £2,041.27 at UK Office Direct
£905.04 gap (44%) · 5 shops
D-LinkD-Link 48-Port Gigabit Stackable POE+ Smart Managed Switch with 2 x 10GBase-T & 2 x 10G SFP+£1,050.01 at GamingKit vs £1,921.99 at Back to the Office
£871.98 gap (45%) · 3 shops
SamsungSamsung Galaxy Book5 Pro 16" Laptop (NP964XHA-KG1UK) - Intel Core Ultra 7, 32GB RAM, 512GB SSD, Windows 11 Pro£1,477.44 at GamingKit vs £2,310.99 at Back to the Office
£833.55 gap (36%) · 3 shops- RexelRexel Shredder Optimum AutoFeed+ 750M
£2,212.84 at GamingKit vs £3,020.99 at Back to the Office
£808.15 gap (27%) · 5 shops 
SonySony BRAVIA 8 Series 65" OLED 4K HDR Display with Google TV, including 3 years PrimeSupport£2,130.97 at GamingKit vs £2,935.99 at Back to the Office
£805.02 gap (27%) · 3 shops
LGLG 65QNED93A6A.AEKQ TV 165.1 cm (65") 4K Ultra HD Smart TV Wi-Fi Black£910.56 at GamingKit vs £1,651.99 at Back to the Office
£741.43 gap (45%) · 3 shops
LGLG OLED65C56LB TV 65"£1,256.98 at GamingKit vs £1,978.99 at Back to the Office
£722.01 gap (36%) · 4 shops
HisenseHisense 85U7STUK TV 2.16 m (85") 4K Ultra HD Smart TV Wi-Fi Grey£1,280.82 at GamingKit vs £1,999 at Hughes
£718.18 gap (36%) · 3 shops
HisenseHisense 100U7STUK TV 2.54 m (100") 4K Ultra HD Smart TV Wi-Fi Gre£1,798.36 at GamingKit vs £2,499 at Hughes
£700.64 gap (28%) · 3 shops
CanonCanon imagePROGRAF TM-340 large format printer Wi-Fi Bubblejet Colour 2400 x 1200 DPI A0 (841 x 1189 mm) Ethernet LAN£1,424.21 at GamingKit vs £2,110.37 at Rapid Online
£686.16 gap (33%) · 4 shops
BrotherBrother HL-L6415DN A4 Mono Laser Printer HLL6415DNZU1 BA21724£805.84 at Office Stationery vs £1,470 at Rapid Online
£664.16 gap (45%) · 3 shops
SonySony BRAVIA 8 Series 55" OLED 4K HDR Display with Google TV, including 3 years PrimeSupport£1,731.60 at GamingKit vs £2,381.99 at Back to the Office
£650.39 gap (27%) · 3 shops
GucciGucci Interlocking YA142510 29mm Ladies Watch£950 at WATCH & WATCH vs £1,590 at Goldsmiths
£640 gap (40%) · 2 shops
SamsungSamsung Galaxy Book5 Pro 14" Laptop (NP944XHA-KG2UK) - Intel Core Ultra 7, 16GB RAM, 512GB SSD, Windows 11 Pro£1,010.04 at GamingKit vs £1,646.99 at Back to the Office
£636.95 gap (39%) · 3 shops
CiscoCisco PWR-C5-1KWAC= network switch component Power supply£1,972.99 at Back to the Office vs £2,601.24 at PcNova.co.uk
£628.25 gap (24%) · 3 shops
EpsonEpson CO-FH02 Smart Full HD projector 34120J£619.48 at Office Stationery vs £1,230 at Rapid Online
£610.52 gap (50%) · 5 shops
SamsungSamsung Galaxy S25 Ultra 6.9" 5G Smartphone (SM-S938BZKHEUB) - 1TB, 12GB RAM, Dual SIM, Titanium Black£1,072 at GamingKit vs £1,663.99 at Back to the Office
£591.99 gap (36%) · 3 shops
CiscoCisco C9200-NM-4X= network switch module 10 Gigabit Ethernet, Gigabit Ethernet£991.99 at Back to the Office vs £1,566.77 at PcNova.co.uk
£574.78 gap (37%) · 3 shops
HisenseHisense 100E7STUK PRO TV 2.54 m (100") 4K Ultra HD Smart TV Wi-Fi£1,933.82 at GamingKit vs £2,499 at Hughes
£565.18 gap (23%) · 3 shops
HPHP DesignJet T250 25-in DesignJet Printer 5HB06DB19 HP5HB06DB19£811.98 at GamingKit vs £1,363.40 at UK Office Direct
£551.42 gap (40%) · 5 shops
CiscoCisco C9300-NM-8X= network switch module 10 Gigabit Ethernet£1,407.99 at Back to the Office vs £1,949.76 at PcNova.co.uk
£541.77 gap (28%) · 3 shops
ViewsonicViewsonic LS901-4K 5500 ANSI Lumens 4K UHD Projector£1,688.99 at Back to the Office vs £2,225.45 at PcNova.co.uk
£536.46 gap (24%) · 3 shops
HPHP DesignJet T630 24-in DesignJet Printer 5HB09DB19 HP5HB09DB19£1,322.99 at Back to the Office vs £1,848.71 at UK Office Direct
£525.72 gap (28%) · 3 shops
D-LinkD-Link 28-Port Gigabit Stackable POE+ Smart Managed Switch with 2 x 10GBase-T & 2 x 10G SFP+£564.99 at Back to the Office vs £1,087.54 at Rapid Online
£522.55 gap (48%) · 4 shops
HisenseHisense 85U7STUK PRO TV 2.16 m (85") 4K Ultra HD Smart TV Wi-Fi G£1,483.14 at GamingKit vs £1,999 at Hughes
£515.86 gap (26%) · 3 shops
SamsungSamsung Galaxy S26+ 6.7" 5G Smartphone (SM-S947BZVGEUB) - 512GB, 12GB RAM, Dual SIM, Violet£943.98 at GamingKit vs £1,449.99 at Back to the Office
£506.01 gap (35%) · 3 shops
BenqBenQ MH856UST+ Ultra short throw projector 3500 ANSI lumens DLP 1080p (1920x1080) 3D Black, White£1,448.12 at GamingKit vs £1,951.99 at Back to the Office
£503.87 gap (26%) · 3 shops
ViewsonicViewsonic LS741HD data projector 5000 ANSI lumens DMD 1080p (1920x1080) Black, White£970.99 at Back to the Office vs £1,468.69 at PcNova.co.uk
£497.70 gap (34%) · 3 shops
HPHP DesignJet T230 24-in DesignJet Printer 5HB07DB19 HP5HB07DB19£696.59 at GamingKit vs £1,193.94 at UK Office Direct
£497.35 gap (42%) · 5 shops
SamsungSamsung Galaxy S26 Ultra 6.9" 5G Smartphone (SM-S948BLBDEUB) - 256GB, 12GB RAM, Dual SIM, Blue£963.25 at GamingKit vs £1,459.99 at Back to the Office
£496.74 gap (34%) · 3 shops
SamsungSamsung Galaxy S26 Ultra 6.9" 5G Smartphone (SM-S948BZVGEUB) - 512GB, 12GB RAM, Dual SIM, Violet£1,072 at GamingKit vs £1,556.99 at Back to the Office
£484.99 gap (31%) · 3 shops
HisenseHisense 75U7STUK TV 190.5 cm (75") 4K Ultra HD Smart TV Wi-Fi Gre£1,022.17 at GamingKit vs £1,499 at Hughes
£476.83 gap (32%) · 3 shops- RexelRexel Shredder Optimum AutoFeed+ 600M
£1,059.79 at GamingKit vs £1,533.99 at Back to the Office
£474.20 gap (31%) · 6 shops 
BrotherBrother MFC-L8970CDW Professional Colour Laser A4 Multifunction 36082J£863.70 at Office Stationery vs £1,333.38 at UK Office Direct
£469.68 gap (35%) · 4 shops
SamsungSamsung Galaxy S25 6.2" 5G Smartphone (SM-S931BDBHEUB) - 512GB, 12GB RAM, Dual SIM, Navy£681.14 at GamingKit vs £1,148.99 at Back to the Office
£467.85 gap (41%) · 3 shops
SamsungSamsung Galaxy S25 6.2" 5G Smartphone (SM-S931BLBHEUB) - 512GB, 12GB RAM, Dual SIM, Blue£681.14 at GamingKit vs £1,148.99 at Back to the Office
£467.85 gap (41%) · 3 shops
RicohRicoh fi-7480 ADF scanner 600 x 600 DPI A3 Grey, White£2,891.18 at GamingKit vs £3,357.99 at Office Stationery
£466.81 gap (14%) · 4 shops
BrotherBrother DCP-L5510DW Mono Laser Multifunction 34005J£311.39 at UK Office Direct vs £777.04 at Rapid Online
£465.65 gap (60%) · 6 shops
EizoEIZO FlexScan 37.5" UltraWide QHD+ Monitor (EV3895-BK)£604.99 at Back to the Office vs £1,067.29 at PcNova.co.uk
£462.30 gap (43%) · 3 shops
D-LinkD-Link 48-Port Gigabit Stackable Smart Managed Switch with 2 x 10GBase-T Ports & 2 x 10G SFP+£669.56 at GamingKit vs £1,116.99 at Back to the Office
£447.43 gap (40%) · 3 shops
CanonCanon imageFORMULA DR-M1060II Compact A3 Document Scanner£1,212.99 at Back to the Office vs £1,644.90 at PcNova.co.uk
£431.91 gap (26%) · 3 shops
FellowesFellowes Powershred 485Ci - Shredder - cross-cut - 4 x 30 mm - P-4£2,263.52 at UK Office Direct vs £2,688.99 at Back to the Office
£425.47 gap (16%) · 5 shops
AlogicAlogic CLARITY Max Touch 32 Inch UHD 4K Monitor with 8MP Webcam and£1,166.87 at GamingKit vs £1,590.10 at UK Office Direct
£423.23 gap (27%) · 5 shops
AppleApple iPhone Air 6.5" 5G Smartphone (MG304QN/A) - 1TB, Sky Blue£1,112.18 at GamingKit vs £1,527.99 at Back to the Office
£415.81 gap (27%) · 3 shops
RicohRicoh fi-8170 ADF + Manual feed scanner 600 x 600 DPI A4 Black, Grey£675.35 at GamingKit vs £1,078.01 at Rapid Online
£402.66 gap (37%) · 5 shops
AsusAsus ProArt Professional Monitor 27 inch LCD UHD PA27JCV£664 at GamingKit vs £1,063.62 at UK Office Direct
£399.62 gap (38%) · 5 shops
CiscoCisco CS-MIC-ARRAY-T= microphone Grey Conference microphone£1,703.99 at Back to the Office vs £2,102.83 at PcNova.co.uk
£398.84 gap (19%) · 3 shops
diamonfireDiamonfire Sterling Silver Pink Cubic Zirconia Tennis Bracelet B5613£343 at The Jewel Hut vs £739 at Cronjager
£396 gap (54%) · 2 shops
SamsungSamsung Galaxy Tab S11 Ultra (14.6")£956.83 at GamingKit vs £1,350.99 at Back to the Office
£394.16 gap (29%) · 3 shops
How we measure this
- Same product means the same barcode (GTIN) across shops, from retailers' own product feeds.
- Prices include delivery. Only in-stock offers seen in the last 3 days count; marketplace sellers are left out.
- Gaps above 60% are left out as likely listing mismatches. A gap needs £5 and 5% to be listed. Everyday prices only (up to £3,000).
- Ranking is never paid for. Always check the final price on the retailer's site before you buy.
- Free to reuse with a link to this page. Data as JSON: /api/price-gaps.