Live data · updated 17 October at 19:13
Same product, different price
Does it matter where you buy? Today we compared 5,929 identical products (matched by barcode) sold by two or more UK shops. The typical gap between the cheapest and the dearest shop is £7.25 (12%), and 3,207 products differ by £5 and 5% or more.
Typical gap by category
- Jewellery & Watches£18.05 (13%) · 54 products
- Home Appliances£9.99 (12%) · 179 products
- Office & Stationery£9.48 (21%) · 589 products
- Computing£7.71 (11%) · 2787 products
- TVs & Home Cinema£7.63 (6%) · 436 products
- Tools & DIY£6.93 (20%) · 297 products
- Smart Home, TV & Audio£5.96 (14%) · 1068 products
- Cameras & Photography£5.54 (10%) · 306 products
- Gaming£4.60 (16%) · 132 products
- Accessories & Bags£3 (8%) · 31 products
Biggest gaps in Jewellery & Watches
Show all categories
GucciGucci Interlocking YA142510 29mm Ladies Watch£950 at WATCH & WATCH vs £1,590 at Goldsmiths
£640 gap (40%) · 2 shops
diamonfireDiamonfire Sterling Silver Pink Cubic Zirconia Tennis Bracelet B5613£343 at The Jewel Hut vs £739 at Cronjager
£396 gap (54%) · 2 shops
TissotTissot Seastar 45.5mm Mens Watch Black£399 at Watch Enclave vs £560 at Goldsmiths
£161 gap (29%) · 3 shops
Philipp PleinPhilipp Plein The $keleton $pectre PWRAA0823 Men's Watch – 42mm Black Dial Stainless Steel£390 at WATCH & WATCH vs £499 at Watch Enclave
£109 gap (22%) · 2 shops
Emporio ArmaniEmporio Armani Sea Explorer AR60059 Men's Watch – 42mm Blue Dial Stainless Steel£209 at WATCH & WATCH vs £309 at Watch Enclave
£100 gap (32%) · 2 shops
Philipp PleinPhilipp Plein The $keleton $pectre PWRAA0123 Men's Watch – 42mm Silver Dial Silicone£379 at WATCH & WATCH vs £469 at Watch Enclave
£90 gap (19%) · 2 shops
TissotTissot T-Sport T125.617.33.051.00 Men's Watch – 45.5mm Black Dial Stainless Steel£419 at Watch Enclave vs £500 at Goldsmiths
£81 gap (16%) · 2 shops
Michael KorsMichael Kors Ritz 37mm Ladies Watch Rose Gold£159 at WATCH & WATCH vs £239 at Goldsmiths
£80 gap (33%) · 3 shops
Emporio ArmaniEmporio Armani Mens Claudio Green Dial Chronograph Watch AR11480£172 at WATCH & WATCH vs £246.95 at The Jewel Hut
£74.95 gap (30%) · 3 shops
Philipp PleinPhilipp Plein PWVBA0423 The Skeleton Eco Men's Watch£459 at Watch Enclave vs £515 at WATCH & WATCH
£56 gap (11%) · 2 shops
Emporio ArmaniEmporio Armani Stainless Steel Ladies Watch£308.95 at The Jewel Hut vs £359 at Goldsmiths
£50.05 gap (14%) · 2 shops
Philipp PleinPhilipp Plein The $keleton Ecoceramic PWVBA0423 Men's Watch – 44mm Black Dial Silicone£430 at WATCH & WATCH vs £479 at Watch Enclave
£49 gap (10%) · 2 shops
Tommy HilfigerTommy Hilfiger Daniel 1710384 Men's Multifunction Watch – 44mm Blue Dial Gold Tone Steel Bracelet£132 at WATCH & WATCH vs £179 at Watch Enclave
£47 gap (26%) · 2 shops
DieselDiesel Mega Chief DZ4280 Men's Watch – 51mm White Dial Leather£159 at WATCH & WATCH vs £199 at Watch Enclave
£40 gap (20%) · 2 shops
TissotTissot Supersport Chrono T125.617.11.051.00 Men's Watch – 45.5mm Black Dial Stainless Steel£419 at Watch Enclave vs £455 at Goldsmiths
£36 gap (8%) · 3 shops
AccuristAccurist 78005 Rose Quartz Dial Stone Set Mesh Bracelet Watch - W72165£59.99 at F.Hinds Jewellers vs £89.99 at The Jewel Hut
£30 gap (33%) · 3 shops
DieselDiesel Mega Chief DZ4479 Men's Watch – 51mm Gray Dial Stainless Steel£169 at WATCH & WATCH vs £199 at Watch Enclave
£30 gap (15%) · 2 shops
AccuristAccurist Rectangle Ladies Watch | Gold Case & Stainless Steel Bracelet with White Dial | 26mm£153.95 at The Jewel Hut vs £179 at Goldsmiths
£25.05 gap (14%) · 3 shops
AccuristAccurist Rectangle Ladies Watch | Gold Case & Two Tone Stainless Steel Bracelet with White Dial | 26mm£153.95 at The Jewel Hut vs £179 at Accurist Watches
£25.05 gap (14%) · 3 shops
DieselDiesel Mega Chief DZ4283 Men's Watch – 51mm Black Dial Stainless Steel£165 at WATCH & WATCH vs £189 at Watch Enclave
£24 gap (13%) · 2 shops
AccuristAccurist Rectangle Ladies Watch | Gold Case & Green Leather Strap with White Dial | 26mm£136.95 at The Jewel Hut vs £159 at Accurist Watches
£22.05 gap (14%) · 3 shops
AccuristAccurist Rectangle Ladies Watch | Rose Gold Case & Burgundy Leather Strap with White Dial | 26mm£136.95 at The Jewel Hut vs £159 at Accurist Watches
£22.05 gap (14%) · 2 shops
AccuristAccurist Rectangle Ladies Watch | Silver Case & Blue Leather Strap with White Dial | 26mm£127.95 at The Jewel Hut vs £149 at Goldsmiths
£21.05 gap (14%) · 3 shops
AccuristAccurist Origin Men's Chronograph Watch | Silver Case & Black Leather Strap with Black Dial | 41mm£119.95 at The Jewel Hut vs £139 at Goldsmiths
£19.05 gap (14%) · 3 shops
AccuristAccurist Origin Men's Chronograph Watch | Silver Case & Tan Leather Strap with Silver Dial | 41mm£119.95 at The Jewel Hut vs £139 at Goldsmiths
£19.05 gap (14%) · 3 shops
AccuristAccurist Origin Men's Watch | Gold Case & Stainless Steel Bracelet with Fir Green Dial | 41mm£110.95 at The Jewel Hut vs £129 at Accurist Watches
£18.05 gap (14%) · 3 shops
AccuristAccurist Everyday Solar Ladies Watch | Silver Stainless Steel Case & Two Tone Bracelet with Blue Mother-of-Pearl Dial | 30mm£110.95 at The Jewel Hut vs £129 at Accurist Watches
£18.05 gap (14%) · 2 shops
AccuristAccurist Origin Men's Watch | Silver Case & Stainless Steel Bracelet with Silver Dial | 41mm£101.95 at The Jewel Hut vs £119 at Goldsmiths
£17.05 gap (14%) · 3 shops
AccuristAccurist Everyday Solar Men’s Watch | Silver Stainless Steel Case & Bracelet with Blue Dial | 40mm£101.95 at The Jewel Hut vs £119 at Accurist Watches
£17.05 gap (14%) · 2 shops
AccuristAccurist Everyday Solar Ladies Watch | Silver Stainless Steel Case & Bracelet with Blue Mother-of-Pearl Dial | 30mm£101.95 at The Jewel Hut vs £119 at Accurist Watches
£17.05 gap (14%) · 2 shops
SwarovskiSwarovski Emily Bracelet Medium£106.95 at The Jewel Hut vs £119 at Goldsmiths
£12.05 gap (10%) · 2 shops
SekondaSekonda 49078 Watch, Necklace And Stud Earrings Gift Set - W32469£65.95 at The Jewel Hut vs £74.99 at F.Hinds Jewellers
£9.04 gap (12%) · 2 shops
SekondaSekonda 40735 Two Tone Bracelet Watch - W32464£56.95 at The Jewel Hut vs £64.99 at F.Hinds Jewellers
£8.04 gap (12%) · 2 shops
SekondaSekonda 40734 Bracelet Watch - W32463£52.95 at The Jewel Hut vs £59.99 at F.Hinds Jewellers
£7.04 gap (12%) · 2 shops
How we measure this
- Same product means the same barcode (GTIN) across shops, from retailers' own product feeds.
- Prices include delivery. Only in-stock offers seen in the last 3 days count; marketplace sellers are left out.
- Gaps above 60% are left out as likely listing mismatches. A gap needs £5 and 5% to be listed. Everyday prices only (up to £3,000).
- Ranking is never paid for. Always check the final price on the retailer's site before you buy.
- Free to reuse with a link to this page. Data as JSON: /api/price-gaps.